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A
GREAT SCIENCE: MARKETING
Marketing is probably the USA's greatest invention. Marketing - plus the Americans' great talents - is the business approach that has given to the stars and stripes their world primacy. In the same way that the 20th century has brought us so many inventions and progess, a large part of its merit is attributed to marketing. Which has not yet been recognized as a 'science' simply because our intellectuals have an inadequate knowledge of these matters. And very often they are openly against it and accuse it of having created the consumer society. When however we realize that marketing is simply a powerful instrument available to us we shall perhaps start using it systematically. And the 'social' field will at last get launched again just as it deserves. In fact marketing is not a chapter added to economics. It 'is' the economy itself. Because its presence creates wealth, just as the lack of it tends to favour poverty. This at least is our deeply held conviction. And time will tell us whether it makes sense or not. Back
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A great science: Marketing |
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